The Ultimate 3D Product Visualisation
Yealands Wine: Bringing Sustainability to Life
The Brief
At Motion Jelly, we recently had the pleasure of working on a project that encapsulated the spirit of sustainability and partnership with nature. Our task was to create a photorealistic 3D product visualisation for Yealands Wine, a company that prides itself on bringing the beauty of their coastal vineyard into every glass.
Working alongside our partners at Multiplied, we set out to create a visual representation that captured Yealands' ethos and their close relationship with the land. We wanted to showcase the unique features of the vineyard, such as the wildflowers and native fauna and flora, and we knew that 3D animation was the perfect tool for the job.
The Solution
Building everything in 3D gave us complete control over the scene, allowing us to art direct even the smallest details while maintaining realistic lighting and textures. We created 3D models for the wine bottles and utilised existing models for the wildflowers and plants. We even included Yealands’ iconic "White Road" as the base for the bottle to sit on. The end result was a breathtakingly realistic visualisation that perfectly captured Yealands' spirit of sustainability.
Stand Out from the Crowd
One of the biggest advantages of using 3D animation for this project was the ability to do more than what could done with traditional photography or filmed footage. With 3D product visualisation, we were not limited by studio environments or time constraints. The possibilities are endless with 3D animation, and we were able to create a scene that would have been impossible to achieve with a live shoot.
If you have a similar project in mind, we would be thrilled to help bring your vision to life. Whether you are in the early stages or have a fully formed idea, we are here to guide you every step of the way. From initial ideas through to the finished ad and everything in-between, we’d love to help you create stunning visualisations that will set you apart from the crowd.
Credits
Agency: Multiplied
Creative Director: Sean Kothe
Additional 3D Motion Design: Juan Manuel Isola
Creative Director: Sean Kothe
Additional 3D Motion Design: Juan Manuel Isola
Got a similar project in mind? Get in touch.
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