ITVBe Channel Rebrand Animation
Motion Jelly was part of a team working on the branding of ITVBe in the United Kingdom. Here are some of the fun idents we created to capture the playful nature of the new TV channel when it was launched.
The Brief
ITVBe, Life Worth Sharing. The channel branding needed to be an escape from everyday life stresses. It needed to celebrate the fun side of life. ITVBe is advertised as the home of all your favourite reality shows, full of real life and real people just like you.
The Solution
We portrayed the fun, lighthearted feel of the channel and it’s programming with this exciting channel rebrand animation. Bold colour backgrounds complimented moments of flying popcorn, glitter, gem stones and bubbles as well as many more elements. The kit of parts included a library of idents and elements to choose from. The variety of elements meant that every break in programming felt like a surprise. All the elements could be bolted together in a seamless flow where the channel brand could shine.
Let’s Get Technical
The channel branding animation was achieved with a combination of 3D and 2D animation. We used particle animation for many of the elements combined with some traditional keyframe animation. This helped us to achieve the unique look with a combination of realism over the top of bold graphic type and colour.
The Recipe for Great Channel Branding
From bumpers to bugs, lower thirds to stings. We know the deliverable list is a long one for channel branding and we’ve got you covered. A channel rebrand should be original and exciting to compliment the channel programming. But it needs to be functional too. You need to be able to display information clearly in a short amount of time. We can create a complete kit of parts while maintaining a consistent look and feel throughout, that’s true to your channel brand.
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